Are you a project manager who can already see that his project is going to meet with public or political resistance, or even resistance from within the own organisation? Do you need support, positive press coverage or sponsors for your project? In that case you’ll have to tackle the much neglected issue of project marketing so that you can bring your project closer to your target group, generate positive sentiment for the project, eliminate resistance and/or increase acceptance for your project.
This module covers the basic aspects of project marketing and how to integrate it in your project organisation. Stakeholders and stakeholder acceptance can be crucial to a project’s success or failure, so we’ll teach you how to take precautionary measures to mitigate damages and encourage stakeholders to identify with the project. This module also covers project marketing tools and the project marketing cycle.
The more than 20,000 project managers who have participated in our courses are already successful in their new functions after obtaining a first-rate qualification. Gain initial project management competence by taking part in this module and acquire the necessary methodical competence to manage successful projects.
You can access this training course if you have already passed the certification exam Cert. Project Manager (IAPM)
or Cert. Agile Project Manager (IAPM)
. For verification purposes, please enter your IAPM identification code (IAPMIC) in the “Comments” field when you login. If you have achieved a comparable qualification, please send us a PDF copy of your certificate by email to firstname.lastname@example.org
. We will respond to your email as soon as possible.
This module provides a fast and efficient introduction to project marketing methods. Our trainers provide the theoretical input and ensure that you can transfer the theory to your everyday work in projects. It includes workshops, presentations and discussions to maximise interaction and intensive exchange between the participants and trainer. It makes learning an interesting experience! Your course materials provide you with valuable assistance as a reference work in your everyday project work.