Ottmann & Partner GmbH Management Consulting

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Module

“Project marketing and communication”

... turning concerned individuals into supporters

Are you a project manager who can already see that his project is going to meet with public or political resistance, or even resistance from within the own organisation? Do you need support, positive press coverage or sponsors for your project? In that case you’ll have to tackle the much neglected issue of project marketing so that you can bring your project closer to your target group, generate positive sentiment for the project, eliminate resistance and/or increase acceptance for your project.

What you can expect of the “Project marketing and communication” module

This module covers the basic aspects of project marketing and how to integrate it in your project organisation. Stakeholders and stakeholder acceptance can be crucial to a project’s success or failure, so we’ll teach you how to take precautionary measures to mitigate damages and encourage stakeholders to identify with the project. This module also covers project marketing tools and the project marketing cycle.

The more than 20,000 project managers who have participated in our courses are already successful in their new functions after obtaining a first-rate qualification. Gain initial project management competence by taking part in this module and acquire the necessary methodical competence to manage successful projects.

Please note: You can access this training course if you have already passed the certification exam Cert. Project Manager (IAPM) or Cert. Agile Project Manager (IAPM). For verification purposes, please enter your IAPM identification code (IAPMIC) in the “Comments” field when you login. If you have achieved a comparable qualification, please send us a PDF copy of your certificate by email to info@ottmann.de. We will respond to your email as soon as possible. 
 

Content of the “Project marketing and communication” module

Basic principles of project marketing
  • Task
  • Objectives
  • Challenges
  • Integration in the project organisation
 
Stakeholder-oriented project marketing
  • Identification
  • Marketing requirements
  • Value and impact assessment

Project marketing tools
  • Regional/ national
  • Stakeholders
  • Communication channels
  • Project positioning and benefits
 
Project marketing cycle
  • Stakeholder identification
  • Assessment of project significance
  • Definition of objectives
  • Planning and selection of tools
  • Timeframe and implementation
  • Assessment and monitoring of benefits

Ottmann & Partner's methods

This module provides a fast and efficient introduction to project marketing methods. Our trainers provide the theoretical input and ensure that you can transfer the theory to your everyday work in projects. It includes workshops, presentations and discussions to maximise interaction and intensive exchange between the participants and trainer. It makes learning an interesting experience! Your course materials provide you with valuable assistance as a reference work in your everyday project work.

Also feasible in a remote way

Please note that we can offer this training as remote training also. 
Since some costs are omitted in the case of remote trainings (e.g. renting a seminar room), we grant you a discount of 100€ on the training, if you decide to take it remotly.
Just get in touch with us to discuss the feasibility and scheduling - as usually depending on the number of participants - of the desired training.
Also available as an in-house course!

Your investment

Non-discounted fee for the individual “Project marketing and communication” module:
1,500.00 € plus VAT
  • Including all course documents
  • Including catering for participants
  • Combined discounts are possible
  • Training with the best of the best!
Configure the date, no. of participants and discounts in the shopping cart.

Overview of all dates

Depending on the number of participants, your course will be held on one, two or three days. You are informed up to 2 weeks before the course begins of the duration of your module.
No dates available.

Implementation guarantee

Ottmann & Partner guarantees the implementation of your module. So the course you have booked will always take place, however many participants have registered for it:
  • Three-day course for 5+ participants
  • Two-day intensive course for three or four participants
  • One-day course for one or two participants
Training with Ottmann & Partner - it’s guaranteed.

Discounts

When several modules are booked concurrently, we offer a discount of 5% on the second and all further modules in the package.
If several participants book a course together, we offer an additional 5% discount for the second and all further participants.
IAPM certificate holders receive a 5% discount on the total price.
Schoolchildren, students, apprentices and job seekers receive an additional 20% discount on the total price.
You can see the discounts on the booking page.

Questions?

We’ll be happy to answer any questions you might have.
Call us at +49 (0) 911 5700004 or
use our contact form.
Ottmann & Partner GmbH Management Consulting
Frankenstr. 152
90461 Nürnberg
Telefon: +49 9 11 5 70 00 04
Telefax: +49 9 11 5 70 76 95
E-Mail: info@ottmann.de
Service:
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Courses:
Cert. Junior Project Manager (IAPM) Cert. Project Manager (IAPM) Cert. Senior Project Manager (IAPM) Cert. Junior Agile Project Manager (IAPM) Cert. Agile Project Manager (IAPM) Cert. Senior Agile Project Manager (IAPM) Cert. International Project Manager (IAPM) Project planning and implementation Project control and monitoring Project leadership and management Project management competence Multi-project and programme management Agile project management newcomer Agile project management International project management Digital Mindset DCI Formular Design Thinking Project management software IT tools for agile project management Train the PM trainer Project Marketing and communication All dates Inhouse Trainings